Mission & Values
Our Mission & Ambition
Morocco is developing and modernizing through multiple infrastructure projects: highways, ports, dams, airports, new cities, social housing… These major construction projects generate a growing demand for building materials, especially cement, both in quantity and quality.
With its two production plants in Ben Ahmed and Béni Mellal, and its two distribution platforms in Salé and Fez, Ciments de l’Atlas (CIMAT) positions itself as a leading national cement operator, fully aligned with Morocco’s economic, social, and human development.
CIMAT’s Mission
To produce and develop innovative materials and services for its clients in particular, and for the construction sector in general. All the company’s operations and actions are carried out in compliance with sustainable development principles and standards.
CIMAT’s Ambition
To position itself as a key partner in Morocco’s strategic construction projects by achieving operational, economic, and financial excellence.
CIMAT’s Commitment to Sustainable Development
Based on a balance between economic growth and environmental protection, CIMAT has integrated sustainability into the design and equipment of its two units by adopting the highest international standards regarding environmental preservation.
CIMAT’s commitment is also reflected in respect for people and the creation of value for both its employees and the populations in the regions where the group operates.
Our Values
CIMAT’s values guide our daily behavior and form a pillar on which our strategic decisions rely.
Commitment:
We believe that commitment must be at the heart of our actions now more than ever. We are dedicated to building a better future in every region where we operate, sharing each day a stronger vision of a more responsible future and a genuine desire to improve continuously.
Excellence:
We place operational excellence at the core of our daily priorities by combining technical expertise with rigorous cost management, essential for being an efficient and effective producer of building materials. We create value by consistently delivering high-quality products and impeccable, innovative service to every market segment.
Determination:
We are a team of experts, passionate about our profession, and guided every day by a strong focus on achieving results and meeting our commitments while reaching our objectives.
Our Operational Model
We are an industrial company, a national economic operator. We produce quality cement—but not only that. We produce expertise. We produce sustainably. We create social value with our communities and the regions where we operate.
Above all, we produce satisfaction and added value for our clients, our employees, and our institutional partners.
We stay close to all these stakeholders. We listen to them. We work with them every day.
We are committed to a better future. For everyone.